Melania Memecoin Team Sells $1.5M Tokens Amid 21% Price Surge: What’s Next?

Melania memecoin team sells $1.5M tokens as price pumps 21%

Introduction

The team behind the Official Melania Meme (MELANIA) token has sold over $1.5 million worth of tokens in just three days, raising eyebrows in the crypto community. Despite a 21% price pump, the token remains 96% below its all-time high. Is this a strategic exit or a calculated move to stabilize the market? Let’s dive deeper.

Dollar-Cost Averaging (DCA) Strategy Unveiled

Blockchain data reveals that the Melania memecoin team sold $930,000 worth of tokens on April 28, following a $630,000 sale two days prior. Crypto intelligence platform Lookonchain identified this as a dollar-cost averaging (DCA) strategy—a systematic approach to selling assets at fixed intervals to minimize market impact.

“The #Melania team didn’t just add or remove liquidity to sell $MELANIA, they also employed a DCA strategy for direct sales!” — Lookonchain

Melania memecoin DCA sales — *Source: Lookonchain*

Why DCA Matters

DCA is typically used to mitigate volatility and emotional trading. By selling tokens incrementally, the Melania team may be aiming to:

Avoid sudden price crashes
Maintain liquidity
Reduce market panic

MELANIA’s Price Performance: A Mixed Bag

Despite the sell-off, MELANIA surged 21% in the past week. However, it’s still trading at a staggering 96% discount from its all-time high of $13.7, recorded on January 20—the date of former U.S. President Donald Trump’s inauguration.

MELANIA/USD price chart — *MELANIA/USD all-time chart. Source: CoinMarketCap*

Whales Bet Against TRUMP Memecoin

While MELANIA struggles, large investors are shorting the Official Trump (TRUMP) memecoin. A whale recently deposited $1.33 million in USDC to open a 2x leveraged short position at $14.7. The position faces liquidation if TRUMP rises above $21.50.

TRUMP short position — *Source: Lookonchain*

Memecoins: Still Dominant but Losing Steam?

Memecoins were the second-largest crypto sector in Q1 2025, capturing 27% of investor interest, per CoinGecko. AI tokens led with 35%. However, the TRUMP token’s underwhelming performance may signal the end of the memecoin supercycle.

Crypto narratives Q1 2025 — *AI tokens and memecoins dominated Q1 2025. Source: CoinGecko*

Pump.fun Activity Declines

Weekly active wallets on memecoin launchpad Pump.fun dropped from 2.85 million in January to 1.44 million by March, suggesting fading hype.

Pump.fun usage decline — *Pump.fun usage metrics. Source: Binance Research*

Conclusion: What’s Next for Memecoins?

The Melania team’s DCA strategy highlights a cautious approach to exiting positions, but the token’s long-term viability remains uncertain. With memecoins losing momentum, investors should:

Monitor team wallet activity
Diversify into emerging sectors like AI tokens
Avoid overleveraged bets on volatile assets

Is this the end of the memecoin era, or just a temporary dip? Only time—and market sentiment—will tell.

Melania Memecoin Team Sells $1.5M, Price Up 21%: What’s Next?