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Melania Memecoin Team Sells $1.5M, Price Up 21%: What’s Next?

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Melania Memecoin Team Sells $1.5M Tokens Amid 21% Price Surge: What’s Next?

Melania memecoin team sells $1.5M tokens as price pumps 21%

The team behind the Official Melania Meme (MELANIA) token has sold over $1.5 million worth of tokens in the past three days, sparking concerns about potential downside pressure. Despite this, the token’s price surged 21% in a week, leaving investors questioning its future trajectory.

Melania Memecoin’s Strategic Sell-Off

Blockchain data reveals that the Melania memecoin team executed two major sell-offs:

  • $630,000 sold on April 26
  • $930,000 sold on April 28

Crypto intelligence platform Lookonchain identified these transactions as part of a dollar-cost averaging (DCA) strategy. In an April 28 X post, they noted:

“The #Melania team didn’t just add or remove liquidity to sell $MELANIA, they also employed a DCA strategy for direct sales!”

Melania memecoin team sells $1.5M tokens as price pumps 21%
Source: Lookonchain

Why DCA Matters in Crypto

DCA is typically used to mitigate volatility by spreading purchases or sales over time. The Melania team’s use of this strategy suggests a calculated exit rather than a panic dump. However, sustained selling could still weigh on the token’s price.

MELANIA’s Rocky Performance

Despite the sell-off, MELANIA gained 21% in the last seven days. Yet, it remains 96% below its all-time high of $13.7, recorded on Jan. 20—the date of former U.S. President Donald Trump’s inauguration (CoinMarketCap).

MELANIA/USD all-time chart
MELANIA/USD all-time chart. Source: CoinMarketCap

Whales Bet Against TRUMP Memecoin

While MELANIA fluctuates, large investors are shorting its counterpart, the Official Trump (TRUMP) memecoin. Lookonchain reported:

  • A new whale wallet deposited $1.33M USDC to open a 2x leveraged short at $14.7.
  • The position faces liquidation if TRUMP rises above $21.50.
TRUMP memecoin short position
Source: Lookonchain

Memecoins: Still Dominant but Losing Steam?

Memecoins ranked as the second-largest crypto sector in Q1 2025, capturing 27% of investor interest, per CoinGecko. AI tokens led with 35%.

Top crypto narratives in Q1 2025
AI tokens and memecoins dominated Q1 2025. Source: CoinGecko

However, the TRUMP token’s underwhelming launch may signal the end of the memecoin supercycle. Data from memecoin launchpad Pump.fun shows:

  • Active wallets dropped from 2.85M (Jan. 20) to 1.44M (March 31).
Pump.fun usage decline
Pump.fun usage metrics. Source: Binance Research

Key Takeaways for Investors

The Melania memecoin saga highlights three critical lessons:

  1. Team sell-offs matter: Large, programmatic sales can signal dwindling confidence.
  2. Memecoins are volatile: Even with short-term pumps, long-term sustainability is questionable.
  3. Narratives shift: AI tokens are now outpacing memecoins in investor interest.

Is the Memecoin Era Over?

While memecoins remain popular, declining activity on platforms like Pump.fun suggests fatigue. As CoinGecko’s Bobby Ong noted:

“We have yet to see another new narrative emerge… we are still recycling past trends.”

Conclusion: Proceed with Caution

The Melania memecoin’s recent pump-and-dump dynamics underscore the risks of speculative assets. Investors should:

  • Monitor team wallets for unusual activity.
  • Diversify beyond memecoins into emerging sectors like AI or RWA.
  • Set strict stop-losses to mitigate downside risk.

As the crypto market evolves, staying ahead means recognizing when trends peak—and when to exit.

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